Your Business Transactions in Life
November 01, 2009 - by AntonLast week, I had the privilege to attend a COACH (Count on Alumni for Career Help) Careers in Real Estate event on October 22, 2009. At this event, we met three successful alumni that are extremely passionate about their work in the field of real estate. The panel consisted of William Anthony Dean, John J. Gutleber, and Dorothy Herman. One of the panelists, Mr. Dean said something very interesting that caught my attention. He stated, "Don’t look at any transaction in your life as a one-time transaction."
I did not expect for something that seems so simple to strike me so, as it did. After his statement, he followed up with an example which directly relates to his work. He said, the same people that are renting from him presently, someday will want to purchase a home – and he will be right there to help them. I am confident that I will follow his wise advice throughout my life.
His statement made me think of how many businesses do not follow this simple, yet crucial piece of advice. Automatically, I thought about the times when I went shopping and I had bad experiences. Certain businesses for some reason, seem like they do not expect nor care if I were to come back to them after my original purchase. How do I know that? Because they either tried to overcharge me by a whole lot and/or they treated me impolitely. I think it’s safe to say that everyone had at least one experience like this.
Let me ask you a simple question: Why do you keep coming back to the same store or a particular individual for your certain needs? A good example can be your barber or a hair stylist. Your answer will most likely be similar to mine - because they expect me to do business with them again, therefore they treat me well.
In the end, I end up questioning myself, what does customer loyalty really consists of? Being treated politely and receiving a fair price for a service or good. Therefore, whether you are employed now, or are planning to work soon, think about Mr. Dean’s quote when dealing with clients – I think it will benefit you greatly.
